Category: Insights

The entity, schema and citation architecture that decides whether an AI assistant names you or your competitor, and how to measure your baseline this week.

Duplicate conversions, unfiltered internal traffic, broken cross-domain tracking and consent mode misfires. Most accounts recover a fifth of their lost signal from this list alone.

Scaling on return on ad spend can destroy margin while every dashboard turns greener. Here is the contribution-profit model we use with every D2C client.