Paid media is the fastest way to buy demand and the fastest way to waste money, and the difference between the two is almost never the creative. It is whether the account is optimising toward something that resembles profit.
Most accounts we inherit are bidding toward form fills, and the platforms are dutifully finding more of the cheapest possible form fills. We rebuild the account around what actually closes, feed real revenue back into the platforms so their algorithms learn from outcomes rather than proxies, and reallocate weekly toward whatever is compounding.
These are the five faults we find in nearly every account, regardless of how large the spend is or who was managing it.
The account is rebuilt around your margin, not around platform defaults. What follows assumes measurement has been fixed first, because paid media inherits every error in the tracking layer.
A rebuilt account structure organised around intent and margin, documented so your team can follow the logic.
A contribution model showing what each product, service or segment can afford to pay for a customer.
Offline conversion imports running, so the platforms learn from closed revenue rather than form fills.
A creative testing log recording every hypothesis, result and decision, so learning survives staff changes.
A live dashboard down to campaign, creative and keyword level against contribution margin, shared rather than emailed.
A weekly reallocation record and a monthly business review against the agreed return floor.
No. Percentage of spend billing rewards an agency for spending more of your money, which is precisely the wrong incentive. We charge a flat fee, so the advice to reduce spend costs us nothing to give.
It depends far more on your margin and sales cycle than on a threshold. What matters is whether the budget can generate enough conversion volume for the platforms to learn. We will tell you honestly during the audit if it cannot, rather than take the retainer.
Sometimes. We can take the measurement and strategy layer while an existing team executes, provided everyone agrees on the numbers being optimised toward. Where that is not workable we will say so rather than create a committee.
Conversion tracking fixes and wasted spend cuts show within two to four weeks. Structural rebuilds need a full learning cycle, usually four to six weeks, before the numbers mean anything. We do not judge a restructure earlier than that, and neither should you.
You keep everything. Every ad account is created under your ownership with us added as a user, and you receive documentation and a handover call. There are no agency owned accounts, ever.
The free audit quantifies wasted spend, misconfigured conversions and stranded budget in rupees, ranked by size. Most brands find enough in the first pass to fund the fix.