Before you buy more traffic, it is worth finding the revenue you have already paid for and never collected. Most businesses can recover a meaningful share of what they are currently losing without spending another rupee on media, and the recovery is usually faster and cheaper than the acquisition.
This is a forensic walk from impression to paid invoice. Every step where a buyer is lost gets quantified in rupees and ranked, so the sequence of fixes follows the money rather than whoever shouts loudest. It is the most useful thing we do first, and the reason our audit is free: if the leaks are small, you should know that before hiring anyone.
In a typical first pass, the losses cluster in five places. Rarely is the creative or the traffic the culprit.
The audit produces the list. The work below is how each item gets closed, in the order the rupee values dictate.
A ranked leak register with a rupee value against every finding, which is yours permanently regardless of what you decide.
Measured first response times, reported daily rather than promised once.
Rebuilt landing pages and forms for the journeys carrying the most revenue.
A documented testing programme with hypotheses, results and decisions recorded.
Recovery sequences live across email and WhatsApp, with recovered revenue attributed in the CRM.
Leak monitoring in the monthly report, so regressions are caught in weeks rather than discovered in a year.
It varies enormously with how well instrumented the funnel already is, so we will not quote you a headline figure before looking. The audit gives you a specific number for your business within ten days, and if that number is small we will tell you so.
Yes, and the findings are yours to keep and act on with anyone, including your existing team. About a quarter of the time the honest recommendation is that you fix something internally rather than hire us. That costs us revenue and buys a reputation.
For structured A/B testing, yes, statistical significance needs volume. For everything else on this page, including speed to lead, tracking repair and form fixes, no. Low traffic sites often have the largest proportional leaks precisely because nobody has looked.
Both. The audit finds and ranks them; the engagement closes them. If you would rather your own team implemented the fixes, we specify them precisely enough for that and verify the work afterwards.
We will say so. Slow response, weak follow-up and poor qualification are the most common findings in the entire audit, and none of them are marketing problems. Telling you that is more useful than selling you more traffic to pour into the same gap.
Seven to ten days, free, and every finding quantified in rupees and ranked. Yours to keep whether or not you hire us.