Every marketing decision you make inherits the errors in your measurement layer. If the numbers are wrong, better strategy simply gets you to the wrong place faster, and more budget makes the mistake more expensive.
This is the work we insist on doing first, before touching a campaign. Not because it is the most interesting, but because roughly a third of the accounts we inherit are measuring something other than what they think they are measuring, and nobody downstream can tell.
None of these announce themselves. The dashboard keeps producing numbers, which is exactly why they survive for years.
The objective is a single number everyone in the business agrees on, and a dashboard that answers the question rather than decorating it.
A validated GA4 property with documented events, conversions and channel groupings, and a record of what was wrong before.
A server-side tagging container, owned by you, recovering signal that browser restrictions were removing.
Consent implemented lawfully with modelling configured, so compliance does not cost you your data.
CRM stitched to analytics, so closed revenue traces back to source.
A documented attribution model you can defend to a board or an investor, with its assumptions stated openly.
One live dashboard plus training and documentation, created under your ownership and yours permanently.
Almost always, yes. Installation is not configuration. The common faults are duplicate conversions, unfiltered internal traffic, broken cross domain tracking and consent misfires, none of which stop data appearing. The audit will tell you within ten days whether yours is sound.
It depends on your volume and margin. For low spend accounts the recovered signal may not justify it, and we will say so. For anything at scale, or anything with a long sales cycle, it usually pays for itself quickly.
It will put a proper consent mechanism and data handling configuration in place, which is the technical half. The legal half is your policies and your counsel. We work to what your legal advisers specify rather than substituting for them.
Your first attribution dashboard goes live within fourteen days of kickoff. Allow another two to four weeks of clean data collection before making significant budget decisions on it.
Usually not. We work with what you have wherever it supports the connection. If your current system genuinely cannot carry source data through to closed won, we will tell you plainly and give you the options rather than sell you a migration by default.
The free audit reviews your tags, events, conversions and consent handling, and quantifies each fault by the decisions it is distorting. Ten days, no commitment.